Karthik Srinivasan
UX Researcher
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Rephora

UX Design, UX Research

Rephora is a redesign of shopping perfumes on Sephora's website medium. Our research question was: How can we enhance the online purchasing buying process to enable customers to make in-store decisions virtually? Provided the sensory nature of fragrance, we evaluated several ideas to create a more robust and informative online process to convey information over a virtual medium.

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